Thank you for your support
Brandcraft Strategy is permanently closed.
Thank you for your support
Brandcraft Strategy is permanently closed.
Capabilities: From Kitchen to Co-packer
From our dedicated test kitchen in Cincinnati, Ohio, we research and develop, create first batches of sellable goods, manage contract manufacturers and create initial brand awareness and trial.
We are proud to have developed these fine brands:
We are uniquely capable of helping food entrepreneurs because we ARE food entrepreneurs.
We have weathered the highs and lows of startup life, and we are driven to help companies with great products and missions benefit from our capabilities and experiences. Our team of food and beverage developers include scientists, packaging experts, commercialization and supply chain managers and more.
Julie Lincoln
Owner / Strategist
Julie founded Brandcraft after 15 years in the big brand consumer packaged goods industry. Working side by side with corporate teams in Research & Development, Marketing and Sales, Julie saw how big companies innovate and decided to do it better. She started Brandcraft with the mission to help small companies accelerate the development of their products and launch them quickly into the marketplace, optimizing along the way. An entrepreneur in her own right, Julie was a founding partner in the healthy snack brand, Vegy Vida.
Sarah Scotland
Principal Food Scientist
Sarah earned her bachelor’s in chemistry in 2005 from the University of Cincinnati and completed her master’s coursework in food science and technology in 2010 from the Ohio State University. While studying food science, she took a special interest in product development. Her breadth of experience in manufacturing, managing analytical and sensory laboratories, developing innovative products and IP, and volunteering as an entrepreneurial mentor for MBA students of the Kellogg School of Management round-out her skill set. At Brandcraft, Sarah focuses on continual improvement by refining robust, repeatable processes that ensure consistent success in the development of new products.
Sarah Crawford
Brand & Packaging Designer
A graduate of The Art Institute of Cincinnati, Sarah got her start in print production, graphic design and advertising in 2002. Before Brandcraft, Sarah worked in the advertising and marketing industry, honing her skills in graphic design, brand strategy, brand identity and advertising. Her strong arts and design background, technical accuity and problem solving skills have led to the many fine examples of branding, packaging, website and social media content represented by the majority of Brandcraft’s clients.
Michael McIntosh
Commercial Production Manager
Michael is a seasoned executive chef and restaurant operator who serves as Brandcraft’s commercial production manager and product flavorist. After our food science team creates base formulations, Michael adds culinary flair and production method know-how to the small-batch manufacturing of first units of sellable products.
Denise Sturm
Operations & Fulfillment Manager
A retired nurse, Denise keeps Brandcraft operations humming, overseeing the management of inventory, shipping and receiving, fulfillment and distribution. She brings the entrepreneurial get-up-and-go attitude to every assignment and need, providing the Brandcraft team with the support they need to do what they do best.