Crafting the Future of Food

We are a Food Brand & Product Development Company

Crafting the Future of Food

We are a Food Brand & Product Development Company

Thank you for your support

Brandcraft Strategy is permanently closed.

Thank you for your support

Brandcraft Strategy is permanently closed.

Dedicated to Helping Food Entrepreneurs

We have the direct experience, internal capabilities and external partners to help in every aspect of brand, product and market development.

Dedicated to Helping Food Entrepreneurs

We have the direct experience, internal capabilities and external partners to help in every aspect of brand, product and market development.

Capabilities: From Kitchen to Co-packer

From our dedicated test kitchen in Cincinnati, Ohio, we research and develop, create first batches of sellable goods, manage contract manufacturers and create initial brand awareness and trial.

Capabilities

Formulation & Ingredients

Our food scientists are wizards at creating commercial formulas that achieve your taste and quality goals as well as long shelf life.

We customize formulations and provide you with everything you need to start making sellable goods, including your commercial formula and nutrition information panel for packaging.

Capabilities

Formulation & Ingredients

Our food scientists are wizards at creating commercial formulas that achieve your taste and quality goals as well as long shelf life.

We customize formulations and provide you with everything you need to start making sellable goods, including your commercial formula and nutrition information panel for packaging.

Capabilities

Manufacturing

We create first batches of consumable packaged goods from our dedicated commercial kitchen. We have the capacity to produce hundreds of packaged units daily for initial sales, and we train clients in the commercial production of their products.

When volumes increase, we source and manage contract manufacturers that offer reasonable minimum volumes for our clients’ new businesses.

Capabilities

Manufacturing

We create first batches of consumable packaged goods from our dedicated commercial kitchen. We have the capacity to produce hundreds of packaged units daily for initial sales, and we train clients in the commercial production of their products.

When volumes increase, we source and manage contract manufacturers that offer reasonable minimum volumes for our clients’ new businesses.

Capabilities

Branding & Packaging

Product and packaging go hand in hand. Our team works with package suppliers and engineers to source and design options that provide the best product stability, shelf life, cost and consumer use experience.

We create attention-getting branding and package design that complies with strict FDA regulations.

Capabilities

Branding & Packaging

Product and packaging go hand in hand. Our team works with package suppliers and engineers to source and design options that provide the best product stability, shelf life, cost and consumer use experience.

We create attention-getting branding and package design that complies with strict FDA regulations.

Capabilities

Sales & Marketing

We help our clients create everything they need to launch their new products businesses, from websites, advertising, social media content and email campaigns to in-store displays and point-of-sale materials. We have the capacity to store, fulfill and ship products sold online.

Capabilities

Sales & Marketing

We help our clients create everything they need to launch their new products businesses, from websites, advertising, social media content and email campaigns to in-store displays and point-of-sale materials. We have the capacity to store, fulfill and ship products sold online.

We are proud to have developed these fine brands:

Brand: Sol Rising™ Bread

Rises in the East. Sets in your kitchen.

An achievement in low-carb bread development, this product has all the flavor and texture of traditional bread with 0 net carbs, half the calories, 5g protein and 10g fiber per slice.

Brandcraft developed every aspect of the product from the proprietary Solflour™ wheat blend, to the package design, branding, marketing, sales and promotional materials.

Let Your Sol Shine

Brand: Sol Rising™ Bread

Rises in the East. Sets in your kitchen.

An achievement in low-carb bread development, this product has all the flavor and texture of traditional bread with 0 net carbs, half the calories, 5g protein and 10g fiber per slice.

Brandcraft developed every aspect of the product from the proprietary Solflour™ wheat blend, to the package design, branding, marketing, sales and promotional materials.

Let Your Sol Shine

Brand: Tannenbaum’s Botanical Hot Sauce

It’s sweet. It’s spicy. It’s a delicious conundrum.

Harvey Tannenbaum developed his original habanero fruit jellies in his home kitchen. People loved them so much, they badgered him to sell them, so with the Brandcraft team, he did.

Brandcraft formulates all of the products in this line of botanical hot sauces, and created the branding, packaging and marketing. We manage all online sales, fulfillment and shipping while we work with a co-manufacturer to expand production for national distribution.

Sweet, Meet Heat

Brand: Tannenbaum’s Botanical Hot Sauce

It’s sweet. It’s spicy. It’s a delicious conundrum.

Harvey Tannenbaum developed his original habanero fruit jellies in his home kitchen. People loved them so much, they badgered him to sell them, so with the Brandcraft team, he did.

Sweet, Meet Heat

Brand: Mighty Kids Super Drink

A Super Fortified, Super Delicious, Super Drink for Kids

Anemia affects more than 20 million kids in the US and more than two billion worldwide. A dad on a mission challenged Brandcraft to create a beverage that would help change that reality.

No easy task, we figured out the science of making 25% recommended daily value of iron taste amazing in a flavorful beverage, with half the sugar of popular market alternatives.

Drink Mighty

Brand: Mighty Kids Super Drink

A Super Fortified, Super Delicious, Super Drink for Kids

Anemia affects more than 20 million kids in the US and more than two billion worldwide. A dad on a mission challenged Brandcraft to create a beverage that would help change that reality.

No easy task, we figured out the science of making 25% recommended daily value of iron taste amazing in a flavorful beverage, with half the sugar of popular market alternatives.

Drink Mighty

Brand: Buzzed Bull Creamery

Stays Boozy and Chilled

Buzzed Bull Creamery is a fast-growing chain of retail stores specializing in small-batch ice cream and milkshakes infused with 5 % alcohol by volume, blended and frozen with liquid nitrogen.

Get Buzzed

Brand: Buzzed Bull Creamery

Stays Boozy and Chilled

Buzzed Bull Creamery is a fast-growing chain of retail stores specializing in small-batch ice cream and milkshakes infused with 5 % alcohol by volume, blended and frozen with liquid nitrogen.

Get Buzzed

Brand: High Brew

Cold Brewed with all the Perks

This distinctive brand was one of the early entrants in the canned cold-brewed coffee category. Brandcraft formulated the company’s first lines of flavored cold-brewed coffee beverages, including reduced sugar variants.

Good Vibes

Brand: High Brew

Cold Brewed with all the Perks

This distinctive brand was one of the early entrants in the canned cold-brewed coffee category. Brandcraft formulated the company’s first lines of flavored cold-brewed coffee beverages, including reduced sugar variants.

Good Vibes

We are uniquely capable of helping food entrepreneurs because we ARE food entrepreneurs.

We have weathered the highs and lows of startup life, and we are driven to help companies with great products and missions benefit from our capabilities and experiences. Our team of food and beverage developers include scientists, packaging experts, commercialization and supply chain managers and more.

Julie Lincoln

Owner / Strategist

Julie founded Brandcraft after 15 years in the big brand consumer packaged goods industry. Working side by side with corporate teams in Research & Development, Marketing and Sales, Julie saw how big companies innovate and decided to do it better. She started Brandcraft with the mission to help small companies accelerate the development of their products and launch them quickly into the marketplace, optimizing along the way. An entrepreneur in her own right, Julie was a founding partner in the healthy snack brand, Vegy Vida.

Sarah Scotland

Principal Food Scientist

Sarah earned her bachelor’s in chemistry in 2005 from the University of Cincinnati and completed her master’s coursework in food science and technology in 2010 from the Ohio State University. While studying food science, she took a special interest in product development. Her breadth of experience in manufacturing, managing analytical and sensory laboratories, developing innovative products and IP, and volunteering as an entrepreneurial mentor for MBA students of the Kellogg School of Management round-out her skill set. At Brandcraft, Sarah focuses on continual improvement by refining robust, repeatable processes that ensure consistent success in the development of new products.

Sarah Crawford

Brand & Packaging Designer

A graduate of The Art Institute of Cincinnati, Sarah got her start in print production, graphic design and advertising in 2002. Before Brandcraft, Sarah worked in the advertising and marketing industry, honing her skills in graphic design, brand strategy, brand identity and advertising. Her strong arts and design background, technical accuity and problem solving skills have led to the many fine examples of branding, packaging, website and social media content represented by the majority of Brandcraft’s clients.

Michael McIntosh

Commercial Production Manager

Michael is a seasoned executive chef and restaurant operator who serves as Brandcraft’s commercial production manager and product flavorist. After our food science team creates base formulations, Michael adds culinary flair and production method know-how to the small-batch manufacturing of first units of sellable products.

Denise Sturm

Operations & Fulfillment Manager

A retired nurse, Denise keeps Brandcraft operations humming, overseeing the management of inventory, shipping and receiving, fulfillment and distribution. She brings the entrepreneurial get-up-and-go attitude to every assignment and need, providing the Brandcraft team with the support they need to do what they do best.

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