Home - Brandcraft Strategy

We are a Food Brand & Product Development Company

We help businesses create new value by helping them bring all-natural food and beverage products to market.

We support entrepreneurs, non-profits and small businesses through the development, testing, manufacturing, selling and scaling of products online and in stores.

As food entrepreneurs ourselves, we have the direct experience, internal capabilities and external partners to support our clients in every aspect of building and growing their products businesses.

We are a Food Brand & Product Development Company

We help businesses create new value by helping them bring all-natural food and beverage products to market.

We support entrepreneurs, non-profits and small businesses through the development, testing, manufacturing, selling and scaling of products online and in stores.

As food entrepreneurs ourselves, we have the direct experience, internal capabilities and external partners to support our clients in every aspect of building and growing their products businesses.

CAPABILITIES

Ingredients, Flavors
& Formulation

We source ingredients from a variety of organic-certified flavor houses, including Tastes Natural Co, which cultivates innovation with all-natural ingredients that keep product labels clean. Formulations are developed in our test kitchen and optimized with consumers for taste and product appeal.

Branding &
Packaging

Every successful brand stands for something distinct and meaningful in the market. We explore what makes new products relevant, important and great tasting to consumers, then design the product, branding and packaging around them. We work with suppliers that offer reasonable minimum volumes for early productions.

Manufacturing &
Supply Chain

We have trusted relationships with a network of organic-certified contract manufacturers across the country that are comfortable working with young businesses. From first batches to full-scale productions of millions of units, we manage the co-manufacturing process and design supply chains for efficiency and reliability.

Sales &
Promotions

Getting your new product on shelves is the easy part. Keeping it there is hard. Through our entrepreneurial journey, we have learned it takes constant vigilance and responsiveness to grow a products business in stores and online.

Startup Business &
Financial Strategy

Whether you’re an entrepreneur boot-strapping your startup or a small or mid-sized company venturing into the products business for the first time, we can help you strategize, plan and pitch for the capital you’ll need to scale your business at each stage of the growth cycle.

Brands

Vegy Vida

Our first brand was formulated based on a proprietary ingredient that blocks the natural bitterness in vegetables, making it easier for kids to acquire their taste – and go on to love them for life. Brandcraft created and manages every aspect of this business: product development, branding, packaging, manufacturing, sales and promotions, distribution and fundraising.

Gwen’s Organic

A line of clean-label vegetable dips inspired by the simple recipes of the founders’ grandmother, Gwendolyn, Brandcraft developed this product line from the ground up in response to increasing consumer demand for an organic dip to accompany organic veggies.

Pangaea

We created this concept product as a sales tool for Tastes Natural, whose proprietary TruSalt™ ingredient delivers clean salty flavor with 75% less sodium. Brandcraft formulated and produced the product, created the brand and package design, hand filled and sealed the bags, all within six weeks for distribution at a major industry trade show.

Mighty Water

Brandcraft is working with a startup products entrepreneur to create his first food/beverage product. After multiple rounds of formulation, feedback and optimization, we are now ready for production. Our minimally viable brand launches in test market soon!

High Brew

Brandcraft acts as an outside formulation resource for the team at High Brew, developing the distinctive flavors of its line of cold-brewed coffee products.

Brands

Vegy Vida

Our first brand was formulated based on a proprietary ingredient that blocks the natural bitterness in vegetables, making it easier for kids to acquire their taste – and go on to love them for life. Brandcraft created and manages every aspect of this business: product development, branding, packaging, manufacturing, sales and promotions, distribution and fundraising.

Gwen’s Organic

A line of clean-label vegetable dips inspired by the simple recipes of the founders’ grandmother, Gwendolyn, Brandcraft developed this product line from the ground up in response to increasing consumer demand for an organic dip to accompany organic veggies.

Pangaea

We created this concept product as a sales tool for Tastes Natural, whose proprietary TruSalt™ ingredient delivers clean salty flavor with 75% less sodium. Brandcraft formulated and produced the product, created the brand and package design, hand filled and sealed the bags, all within six weeks for distribution at a major industry trade show.

Mighty Water

Brandcraft is working with a startup products entrepreneur to create his first food/beverage product. After multiple rounds of formulation, feedback and optimization, we are now ready for production. Our minimally viable brand launches in test market soon!

High Brew

Brandcraft acts as an outside formulation resource for the team at High Brew, developing the distinctive flavors of its line of cold-brewed coffee products.

We are uniquely capable of helping entrepreneurs because we ARE entrepreneurs.

We are neither scholarly experts, nor startup consultants, but seasoned entrepreneurs who have lived through the highs and lows of startup life. We are driven to help companies with great products and missions benefit from our learnings, succeed where we failed, and build value that benefits everyone – companies, consumers and communities.

ADAM RALSTON

Director of Operations

Adam has spent his career in food/beverage operations, including product development, contract manufacturing and supply chain management. A chef, wine guru and fine restaurant operator by training, Adam has hands-on food and beverage experience and leadership in every area, from creation to production to service.

JULIE LINCOLN

Partner / Product Innovation & Brand Strategy

Julie started Brandcraft after 15 years in ‘big brand’ strategy and front-end innovation, which included marketing research, product concept development and creative strategy for clients including P&G, Miller Coors, Nestle and others. She left the Big Co business to help small companies and entrepreneurs with game-changing ideas have a better shot at success.

JOSH YOUNG

Partner / Business Strategy & Commercialization

Josh’s roles in the food/beverage industry have spanned 15-plus years, ranging from quality control and product development to commercialization of new products and ingredient technologies for companies of all sizes. A food scientist by training, he discovered and patented the novel ingredients applied in our own products and our clients’.

Contact

Phone:
513.206.0936

Address:
5110 Herringbone Drive, Unit 144
Cincinnati, Ohio 45227

We are a Food Brand & Product Development Company

We are a Food Brand & Product Development Company

Brands

Vegy Vida

Gwen’s Organic

Pangaea

Mighty Water

High Brew

Brands

Vegy Vida

Gwen’s Organic

Pangaea

Mighty Water

High Brew

We are uniquely capable of helping entrepreneurs because we ARE entrepreneurs.

ADAM RALSTON

JULIE LINCOLN

JOSH YOUNG

Contact

Lets Chat